There is good news, and there is bad news…
The Bad News…
Making music is no longer sustainable. And there is little we as artists can do about it. Here is the hard truth as we see it. In 2020 computers and cars are shipping without a CD player. iTunes has closed shop. Downloading music (paid for or otherwise) is no longer in vogue as most folks are enjoying the convenience of streaming services like Spotify that they can access from anywhere on any device. We stream too, so we get it. Sadly these streaming servies pay so poorly that our revenues barely cover our own subscription. Terrestrial radio is mostly inaccessible to indie artists, and on the way out, while satellite radio pays less, if anything.
Due to a lack of recorded music income all artists are encouraged to get out on the road and play more shows to make up for it. This has created a glut of artists on the market and venues are overwhelmed with requests to play. At the same time many venues are closing due to rising rents. Booking a tour with or without a booking agent has become increasingly difficult. Not to mention that touring is an unhealthy and often unsafe way to make a living, and unsuited to most women and many an introverted recording artist . And then came COVID-19 and the end of live music for the forseeable future. It will take years for cancelled shows to be resheduled, meanwhile 90% of small venues will close.
What about Live Streaming? Everybody’s doing it! and some really well (go Jill Barber! Danny Michel!) but we just haven’t found it to be our jam so far. This might change, and if it does we will likely only be streaming live from our Patreon page (and maybe Sidedoor). Still a work in progress, but if yer keen to support us you can become a patron of Reido and soon we will be posting all manner of special items for the folks who give a proper poop. You can also make a one-time donation that will give you access if that works better for you.
On the licensing in film and TV front, music supervisors are inundated with artists looking to find a place for their music, and so can offer lower fees – if we could reach them in the first place. It’s very much a who you know biz, and we don’t know them (introduce us!). Slightly more accessible Sync brokers require half of our licensing fees in exchange for being a conduit to the music supes (not the traditional agent fee of 15-20%). And now there is a move by the streaming services like Netflix and Discovery to buy out the composers work and deny them any residual royalties moving forward -which they must accept if they want to work.
It is more challenging than ever to get press. Quality music journalists can no longer find work as papers go online and turn into glorified advertising mechanisms. Making music is no longer sustainable. And there is little we as artists can do about it, despite being represented by multiple organizations committed to supporting and protecting us. The industry has failed artists.
A move towards more conservative governments mean that grants and other funding for the arts is shrinking in most cases. That said, we are incredibly fortunate to live here in Canada where our music orgs like CreativeBC are stepping in and stepping up their support.
The Good News….
You can step up your support too. Despite all this grimness, it might still be worthwhile making music…if only we can be heard. It is heartbreaking to make your very best music only to have it heard by very few people. We are keen to continue making the very best music we can (it is what we do). But how to get folks to press play? YOU can help.
Your choices matter. As listeners, fans, supporters, you have never been more important to an artist’s ability to be heard and to continue making music. Please consider our Fanifesto below. Tag your posts and playlists with #fanifesto to keep the actionable goodwill movement going. With extreme gratitude… xocvm+reido
#FANIFESTO – How to be a super supporter in the streaming age.
LISTEN to the music when you have a moment, repeat for best effect.
SHARE what you love! Adding to playlists is huge, post to pages, send an email or video.
REVIEW on your chosen platform. You read reviews, so do others.
REQUEST at your local station / festival. They will listen to you.
ATTEND concerts, buy advance tickets, let others know about gigs in their area.
CONNECT artist you love with folks you know in Media, Film & TV, Radio, Fests, Venues. It’s all about who you know. Introduce us.
LIKE, FOLLOW, COMMENT on social media. We are slaves to the algorithms. Help boost us.
Liking is great. Commenting is a an even bigger help in getting our posts seen.
FEEDBACK and tell us your fave tune, show, moment. We need to know someone is listening.
HOST A HOUSE CONCERT. Do you throw a good party? Invite your fave artist to entertain and become the star of your neighbourhood. By cutting out the middle man between artist and audience we all win.
JOIN the mailing list. This is the single most affordable and effective way for independent artists to reach their audiences. Most social media now charge us to promote posts. Include your location to cut down on emails. We will always keep your info safe and sound. Sign up here.
Make a difference. Review Reido on iTunes | Amazon | Google Play | CDbaby
Add Reido to your playlists on Spotify
Want to host a house concert? our House Concert FAQ here.
Become a Patron of Reido https://www.patreon.com/reidjamieson
Make a one-time donation to support music making and more https://www.paypal.me/reidjamiesonmusic
Is there something you would like to add to the Fanifesto? Have a suggestion for us? Can you help us get heard? Please email, we would love to hear from you.